Claude, NYC
Case Studies
Creative Process and Strategy
The approach focused on telling the complete story of a private event at Claude — from the room to the plate to the people in it. I built the visual narrative around three layers: the space, capturing the lighting, table settings, and architectural details that set the tone; the kitchen, showcasing the chefs in action and the craft behind every dish; and the guests, documenting real moments of connection, conversation, and enjoyment as people experienced the evening.
Using natural and ambient lighting, I moved between wide compositions that established the mood and intimate close-ups of plating, expressions, and interaction. Shooting during a live event allowed me to capture the energy and warmth that a styled shoot can't replicate — the kind of imagery that makes someone looking at it want to book the space for themselves.
Project Description/Goals
Claude is an intimate, upscale restaurant in NYC looking to highlight their space as a destination for private events. The shoot took place during a live private event, capturing not just the space and food but the full experience — guests enjoying the evening and chefs at work bringing it all together.
Outcome
The images were delivered for use across Claude's website and social media to promote their private events offering, giving potential clients an authentic look at the experience and driving inquiries.
