Patikim.NYC
Project Description/Goals
A visual celebration of Patikim NYC — a Filipino BBQ pop-up bringing bold, heritage-inspired dishes to neighborhoods across Brooklyn. Through dynamic food photography and candid moments, this project captures the flavor, street-side energy, and cultural pride behind Patikim's mission: honoring Filipino culinary tradition with a modern, community-focused spirit.
Creative Process & Outcome
Shooting Patikim NYC's pop-ups with natural light and a handheld, run-and-gun approach, I chased the textures, grill-side action, and vibrant plating that bring Chef Erika Costa's Filipino heritage to life. The images and videos ran across social media to promote her upcoming pop-ups and private dinners — building anticipation and connecting with a growing audience.
Patikim NYC
Project Description/Goals
This project documents the vibrant presence of Patikim NYC, a Filipino BBQ pop-up bringing authentic, heritage-inspired dishes to neighborhoods across Brooklyn. The goal was to visually celebrate the bold flavors, street-side energy, and cultural pride that define Patikim’s food and mission. Through dynamic food photography and candid moments, the images aim to honor Filipino culinary tradition while showcasing the brand’s modern, community-focused approach.This project documents the vibrant presence of Patikim NYC, a Filipino BBQ pop-up bringing authentic, heritage-inspired dishes to neighborhoods across Brooklyn. The goal was to visually celebrate the bold flavors, street-side energy, and cultural pride that define Patikim’s food and mission. Through dynamic food photography and candid moments, the images aim to honor Filipino culinary tradition while showcasing the brand’s modern, community-focused approach.
Creative Process
Photographing Patikim NYC’s Filipino BBQ pop-ups, I aimed to capture not only the soul of the food and the energy of the street-level dining experience but also the artistry and independent spirit of Chef Erika Costa. Using natural light and handheld shooting, I stayed responsive to the fast-paced environment, focusing on rich textures, grill-side action, and vibrant plating.
My approach highlighted Chef Erika’s deep commitment to her Filipino heritage and her skillful craftsmanship, showcasing how her cultural roots and personal vision come alive in every dish. The imagery celebrates the community-driven spirit that defines Patikim’s unique presence in Brooklyn’s pop-up food scene, reflecting both tradition and bold innovation.
Outcome
These images and videos were used across social media to promote Chef Erika’s upcoming pop-up events and private catered dinners, helping build anticipation and connect with a growing audience eager to experience her culinary artistry.
