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Claude NYC

Project Description/Goals

Claude is an intimate, upscale NYC restaurant looking to showcase their space as a destination for private events. Shot during a live event, the imagery captures the full experience — the space, the food, guests enjoying the evening, and chefs at work bringing it all together.

Creative Process & Outcome

I built the story around three layers — the space, the kitchen, and the guests — using natural light to move between wide, mood-setting compositions and intimate close-ups of plating and connection. Shooting live captured an energy a styled shoot can't replicate, giving Claude authentic imagery for their website and social to promote their private events and drive inquiries.

media-dinner-cheering-claud-nyc.jpg

Claude NYC

Project Description/Goals

Claude is an intimate, upscale restaurant in NYC looking to highlight their space as a destination for private events. The shoot took place during a live private event, capturing not just the space and food but the full experience — guests enjoying the evening and chefs at work bringing it all together.

01HEMediaDinner_edited.jpg

Creative Process 

The approach focused on telling the complete story of a private event at Claude — from the room to the plate to the people in it. I built the visual narrative around three layers: the space, capturing the lighting, table settings, and architectural details that set the tone; the kitchen, showcasing the chefs in action and the craft behind every dish; and the guests, documenting real moments of connection, conversation, and enjoyment as people experienced the evening.

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Using natural and ambient lighting, I moved between wide compositions that established the mood and intimate close-ups of plating, expressions, and interaction. Shooting during a live event allowed me to capture the energy and warmth that a styled shoot can't replicate — the kind of imagery that makes someone looking at it want to book the space for themselves.

Outcome

The images were delivered for use across their website and social media to promote their private events offering, giving potential clients an authentic look at the experience and driving inquiries.

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