Bad for Business
Banana Ketchup
Project Description/Goals
Shot with a focus on candid expression, this series pairs classic American comfort foods with Bad For Business's Filipino banana ketchup — telling a visual story of cultural fusion and flavor exploration. The images were built to engage social audiences and celebrate the brand's bold, boundary-crossing personality.
Creative Process & Outcome
Blending stylized product shots with lifestyle scenes, I leaned on clean compositions, rich textures, and punchy color — often a striking blue backdrop — to capture Bad For Business's banana ketchup with a bold, contemporary edge. A test shoot beforehand helped me nail the food pairings, so the final campaign-ready images felt both authentic and appetizing.
Bad for Business Banana Ketchup
Project Description/Goals
This portrait series features a subject enjoying classic American comfort foods—corndogs, hot dogs, fries, and more—paired with Bad For Business’s banana ketchup, a traditional Filipino condiment. The goal was to create authentic, relatable imagery that celebrates cultural fusion by showing how Filipino flavors can elevate everyday American dishes.
Shot with a focus on candid expression and natural moments, the series highlights the brand’s bold personality and its role in bridging diverse culinary traditions. These images were designed to engage social media audiences by telling a visual story of inclusivity, flavor exploration, and cultural appreciation.
Creative Process
This project combined product and commercial photography to showcase Bad For Business’s Filipino-inspired banana ketchup with a bold, contemporary edge. I focused on clean compositions, rich textures, and punchy color palettes—often using a striking blue background—to highlight the product’s vibrant identity. Prior to the shoot, I conducted a test shoot to explore which classic American foods the ketchup would pair well with, ensuring the final images felt authentic and appetizing.
By blending stylized product shots with lifestyle-driven scenes, the imagery captures both cultural authenticity and the brand’s playful, rebellious spirit—creating a strong visual narrative fit for campaign and editorial use.
